3 Reasons Why Social Media Should Be Part of Your Selling Budget

By Todd Alexander

15,000,000 Australians actively use Facebook; that’s 6 in 10 of us.  And of that, 1 in 2 use Facebook on a daily basis, with the majority aged between 25 and 44 – right in the sweet spot for home purchasers and investors.  So when it comes to selling your home, does it make sense to promote it to this online audience? Here are three compelling reasons we believe it’s worth spending money to advertise your house for sale through Facebook.

  1. Reach more potential buyers

Our vendors get up to 330% more views of their home for sale, when they advertise it on Facebook.  That’s thousands more eyeballs on your property, and targeted to people that are likely to be in the market to buy in the suburb and price range you’re selling.  And these people share with their friends!

  1. Get more enquiries

Our research shows that targeted Facebook ads can attract 640% more enquiries from potentials buyers – including property questions, phone calls, emails and requests for inspections.

  1. A small investment can go a long way

Facebook advertising is measurable, so you can see exactly what you get for your investment, and even better, you can target specific customer types that are currently in the market or passively in the market, for your property.  With Facebook’s targeting functionality we can place your listing in front of those who are actively looking based on their browsing behaviour. And get quite instant feedback to tweak and optimise the marketing as the campaign continues.

Warren Ginsberg recently sold 131 O’Sullivan Road, through proactively staying in touch with his database.  The Hong Kong based buyer purchased the property for $3.525m – sight unseen – after viewing the video Warren produced and sent to selected buyers via Facebook. This uses a Facebook function which allows users to upload their database to their Facebook portal and target likely prospects, in this case likely buyers of a blue-chip properties in the Eastern Suburbs of Sydney.

To learn more, chat to your Ray White Double Bay Sales Agent today.


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