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Ray White Double Bay Announced as a AREA Finalist

By Todd Alexander

If you want to sell your home with the best in the business, you cannot go past this powerhouse in real estate.  

Ray White Double Bay has been named a finalist in the 2017 Annual REA Excellence Awards as Agency of the Year – Residential Real Estate Agents & Property Managers.

As a Gold AREA finalist, Ray White Double Bay have been recognised as best in class in the key award categories of Innovation, Community, Service and Marketing Excellence.

Ray White Double Bay sold a record $900 million in property in the last 12 months.  But the record breaking results they achieve for their clients are a privilege the Director’s of the 30 year old business don’t take lightly.

“We have a lot of agents in the top 10 and a number of salespeople just outside (the top 10) and we pride ourselves on our training and the leadership that Mike Finger, Elliott Placks and I have invested in our business is paying substantial dividends,” Mr Pontey said.

“Our salespeople love structure and leadership, and energy. Ray White Double Bay has a culture of harmony and family which is quite important and we work hard to maintain it. Our business has been going now for 30 years and we have come of age, not just in the Eastern Suburbs of Sydney, but in all of Australia.

“To be recognised as the number one office in Australia is no mean feat as there 1000 offices in the Ray White network. Ray White is the number one agency group in Australasia and it’s a very valuable brand, not just to me as a principal, but also to all salespeople in the group.

“Ray White offers people a very big advantage in every market, and I want to pay my respect to the White family for their support and leadership.”

In the last 12 months, Ray White Double Bay has upgraded their in-room auction space, the only agency in Double Bay to have their own in-room auction house. And the only agency in Double Bay to hold weekly auctions.

Auctioneer James Keenan is again the only agency in Double Bay to offer an in-house auctioneer.  

But more importantly, to create a competitive advantage, Keenan is a selling agent himself.  This provides him with intimate knowledge of each property the office lists, which he can use to support the agent and vendor to achieve the best possible price for their home.

One three-bedroom Paddington house – considered a Tardis for its deceptive facade – just sold for almost $500,000 over reserve in a market where commentators suggest Sydney’s real estate boom is slowing but in which Ray White Double Bay is struggling to keep with demand.  

The vendor chose to auction his property with Ray White Double Bay and commented:

“There is also nothing like a well orchestrated auction and we had close to 50 people interested. The atmosphere and the day itself creates a unique purchase situation where people can pay optimal prices. I have created this competitive situation with two properties with Kim [Hayes] very successfully, and set records both times. My advice to homeowners thinking about selling is you never know what you’re leaving on the table if you do sell a house before an auction. To have a successful auction in my books, you need a good agent who’s willing to do the hard yards – to understanding every buyer and plan properly for a successful day.” – David Anstee, Vendor

Ray White Double Bay have also recently begun streaming their auctions and also make use of Live Online Auctions technology using Facebook Live and DocuSign.

At Ray White’s recent annual awards, the office took out No. 1 city office and ranked No. 1 nationally and No. 2 internationally.  They also hold 6 of the top ten spots for best city salesperson, including the top salesperson in the state, and number 3 internationally, in Gavin Rubinstein and best performing city principals Michael Finger and Elliott Placks.

Ray White Double Bay directors Craig Pontey and Michael Finger also both received 30 year tenure medals at the awards.

The entire team have also always been passionate about giving back. In a committed and sustainable approach to supporting community, last year Ray White Double Bay launched ‘Ray White Double Bay Cares’, with the objective of understanding and reaching out to those in need in our local community to create positive and sustainable change. True to their cornerstones of family and community, they understand that in order to affect authentic change, it is vital that big and small businesses alike utilise their available resources to benefit those who are less fortunate.

Earlier this month, the office raised over $10,000 for Variety – the Children’s Charity at their second annual Family Fun Day, and they proudly donate $100 from every house sale also to Variety.  The team have collectively volunteering over 400 hours to support their charity partners.

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