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Property Innovation Leaders

By Danielle Banton

On Christmas day last year, 17,400,000 apps were downloaded, 900,000,000 facebook users were active, 2 500,000,000 texts and 350 000,000,000 emails were sent.

A YouTube clip of Jean Claude Van Damme was viewed by 72 million people, had this been on television, it would have been the fourth most successful show in the world. Social media has taken over peoples lives, this exponential growth is driven by the explosion in the use of mobile technology, there are now more cell phones than people in the world, the average person checks their cell phone at least 150 times per day – this creates a massive platform for business to communicate with their clients.

Ray White Double Bay recognises that it is imperative to utilise this technology in order to move forward, which is why we are investing time, energy and finances in technological innovations. Bringing our business into the future for the benefit of our clients. Craig Pontey, Director says, ” The worlds biggest real estate portal has 55 million unique visitors per month. Technology enables us to get to know our clients”. Pontey went on to say “Ray White are always looking for new ways to please our clients and to improve our service offering, we firmly believe that mobile and other technology holds the key to the future of Real Estate and we hope to be at the forefront of this innovation.”

One of the many ways RWDB is bringing us firmly into the future is with the introduction of Homepass, we identified a need for a more accessible and interactive mobile platform where customers would be notified of properties meeting their personal requirements as soon as they came on the market, your agent can now immediately send requested documents to you, as well as inspection and customer notes. All the property information and pictures you are looking for at your fingertips within seconds. Even more amazing is the fact that you can engage directly with your agent and have any queries you may have answered there and then.

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