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The Art of Selling

By Kenn Leong

Ray White Double Bay now selling 25 per cent of properties over $10million

Selling property at the top end of town has shifted dramatically.

There has been a renewed energy and enthusiasm driven towards properties harbouring unique qualities which Director of Ray White Double Bay, Elliott Placks, and his team are capitalising on and reaping the benefits.

“At Ray White Double Bay we’re always thinking outside the box. We know that record sales go hand in hand with diversification and tailored sales strategies,” Elliott explains.

Over the last seven months there has been a total of 20 properties sold over $10million in Sydney’s eastern suburbs.

In what is the strongest evidence of Ray White’s significance in this echelon of the market, Ray White Double Bay have sold 25 per cent of these magnificent trophy homes. It’s a powerful message and one that Elliott puts down to a number of factors.

“Each owner that has bought and sold with my business has enjoyed a hands on approach and we have found that the small details end up making the biggest difference,” he said.

“With the establishment of the Ray White China Desk the international reach of Ray White expanding across Asia has strongly contributed to our success, with two out of these five sales coming from mainland China.”

“With an extensive spread of exclusive high end buyers seeking properties, many of whom are shopping with budgets between $10million to $35million, I see this period as an amazing opportunity – for buyers considering selling in 2014, now is the time.”

With such a hot market, Ray White Double Bay are securing record prices in weeks rather than months. However with everything in the property market, there are always cycles. Booms and busts are simply part of the industry, but quality customer service never dates.

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