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Who Says a Photo Can’t Sell a $5M Property?

By Todd Alexander

Richard Faludi and Elliott Placks from Ray White Double Bay recently sold the prestige residence of 13-15 Kambala Road, Bellevue Hill, with a buyer’s agent spotting the listing on Mr Faludi’s personal Instagram account.

The property had a sale price of just over $5,000,000 with a full marketing campaign scheduled to run, but it was the October 3rd Instagram post of Mr Faludi that caught the eye of reputable buyer’s agent David Cohen, from Hastings Prestige.

“I actively watch Richard and Elliott’s social media as they always give sneak previews of their upcoming listings. The photos of this particular house stood out to me and I got in touch with them straight away,” said Mr Cohen.

“Within 48 hours of seeing their Instagram post, we had inspected the house with our clients, and we were successful in buying it off-market.”

Social media’s popularity has grown exponentially over the past few years with the real estate industry being late adopters of this pop culture icon.

Now more than ever, a social media strategy is absolutely critical as part of any property campaign, with Ray White Double Bay embracing this digital medium.

“Social media has become a powerful tool to communicate to the consumer and this is evident in the amount of brands utilizing online channels such as Instagram to sell their products,” Ray White, Sales Executive, Richard Faludi said.

“If prestige brands such as Gucci, Louis Vuitton and Moncler can sell their products through Instagram, it serves to reason that property can be sold in a similar manner.”

“We recommend to our vendors that they maximize their exposure in the market by advertising in print and other traditional mediums . But with social media’s ever growing ability to influence the consumer, it should be a key component of any marketing campaign.”

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